After dethroning Ash, Kat takes on Sush

Katrina Kaif is the most wanted in the industry. Be it films or the AD world. Kats at the top! She recently replaced Aishwarya Rai as a brand endorser of Nakshatra and now she has dethroned Sushmita Sen as the brand endorser of Oil of Olay.

“Katrina is now the Brand Ambassador of international cosmetic giant Olay Natural White (whitening cream) that launched the newly formulated White Radiance range in India,” said our source.

He further added, “Kats is a teenage icon of today. The international brand found Kats to be the apt model to market their product. Also she is the number one actress in the film industry. What also worked for Kats is that she made the right decisions at the right time."

Katrina has now replaced two beauty queens Sush and Ash in a row and why wouldn’t she? After all, most of her films have been making huge money at the box office.

Not just films, Kats is doing extremely well in the ad world for the past few days as well. She was declared as the sexiest women in India by FHM international as well as the most googled Indian Celebrity by GOOGLE.

Talking about her reign as a brand endorser Kats said, “Be it a skin, hair or a jewellery product, I am very selective about the brands I endorse. I undertake extensive research on the company and try to ensure that the brand delivers on its promises made to the user of the product.”

Mehul Choksi, Chairman Gitanjali Group and Nakshatra, said, "Katrina
is a representative of the young, trendy and fashionable woman whom we at Nakshatra target. Katrina lends a refreshing look to the brand as the new face for Nakshatra.”